VP Academy | October 2018 | Chennai

VP Academy : Upcoming Programme

Pearls Of Practice management

Date : October 5, 2018 | Chennai

In today’s competitive environment of business, it is important for eye care practitioners to hone their practice management skills. On completion of this course, the practitioner will be able to develop various strategies to keep up with competition in various area of practice like spectacles, contact lenses and specialty services.

The practitioner will be able to position himself or herself as a well-trained expert

and market one’s practice with good and ethical strategies and also elevate the

professional status. This will help them to grow their practice both quantitatively

and qualitatively

Course Topics

Spectacle Frames and Sunglasses

Course Objective : Business development strategies to combat competition from online sales and other competitors. Use of patient management and information Technology to develop practice.

Effective use of social media and internet for business development strategies for enhanced customer retail experience and retention strategies

 

.

Ophthalmic Lenses

Course Objective  :To get the practitioner to understand indications for contact lenses,  features and benefits of using contact lenses over spectacles for various lifestyles in terms of quality of vision, enhanced visual field etc. Availability of range of contact lens designs, materials and modalities and how the growing contact lens numbers can value add to practice

with support from

Essilor

Contact Lenses

Course Objective  : To get the practitioner to understand various strategies to  manage practice more effectively and efficiently. Practitioner will develop competencies to give customer a good retail experience and in turn develop customer loyalty.

Course Schedule

Download Registration Form

Please send back the registration form, duly filled in, along with cheque payment to :
FourPlus Publications, 3rd Floor, Sahdev, Vishal Nagar, Marve Road, Malad West, Mumbai 400 064

Advisory Board

Siraj Bolar

As the editor-in-chief of VisionPlus Magazine and You&Eye Pictorial, Mr.Siraj Bolar has been instrumental in updating the optical industry with news and articles on best practices of the optical industry in over 20 countries. His venture into VP Academy is an extension of his ongoing initiative to ‘inspire excellence’ in the optical fraternity.

Prema Chande

Ms.Prema Chande is one of the leading educationists in India today, heading Lotus College of optometry, Lotus Eye Hospital, In Juhu, Mumbai for nearly two decades now. Besides a Master’s degree in optometry, she has Fellowships in contact lenses from the International association of contact lens educators and British Contact Lens Association.

Alim Bolar

Besides being the Editorial Director of VisionPlus magazine, Mr.Alim Bolar has been directly involved in breaking technological barriers in the optical industry with his initiative YouAndEyeOnline.com. The portal seeks to create the next level of automation for the distribution of eyewear globally, bringing with it multifold advantages including transparency and real time availability of global brands to local opticians